Supermarket Savvy: Tips for Shopping Smarter
Luring You into the Supermarket
Placement and Profits
- Avoid crowds. They break your concentration and make you more likely to impulse shop. Weekends and the 15th and 30th of the month are the busiest shopping days. Shopping in the early morning or late at night helps you avoid long lines, which makes you less likely to impulse shop while you wait to check out.
- Shop alone. Do not shop when depressed or hungry. It is hard to concentrate on comparison-shopping when everything in the store looks delicious.
- Watch out for downsizing. Manufacturers get more money for their products without raising prices by putting less product in the same-sized container. Especially true of cereals and coffee.
- Compare unit prices. Although larger-sized products are usually the better buy, that may not hold true for peanut butter, tomato products, cottage cheese, and tuna fish.
Differentiate between brand names, house brands, and generics:
American Dietetic Association http://www.eatright.org
Supermarket Guru http://www.supermarketguru.com
Canadian Council on Food and Nutrition http://www.ccfn.ca
Dietitians of Canada http://www.dietitians.ca/
Gladwell M. The science of shopping. Available at: http://www.gladwell.com/1996%5F11%5F04%5Fa%5Fshopping.htm.
Staten V. Can You Trust a Tomato in January? The Hidden Life of Groceries and Other Secrets of the Supermarket Revealed at Last. Simon and Schuster; 1992.
Underhill P. Why We Buy: The Science of Shopping. Simon and Schuster; 1999.